Description

The Social Media and Website Producer plays a vital role in CNPS’s Public Affairs team, which is a multidisciplinary team leading the organization’s external and internal communications, digital strategy, government affairs, public engagement, partnerships, and publications. Reporting to the Senior Director of Public Affairs, this position is responsible for CNPS’s social media presence, website content, and digital assets, serving as a creative, multimedia content creator; digital technician; and online reputation manager. The ideal candidate is an innovative storyteller, skilled technician, and strategic thinker with exceptional project management skills who will thrive in a fast-paced, mission-driven environment. 
 
What You’ll Do  

Social Media Strategy & Management (60%) 

• Work collaboratively with the Public Affairs team to develop social media strategy and direction for strategic campaigns. 
• Create and publish daily content across CNPS social media channels, strategically aligned with campaign and content calendars. 
• Use social media channels to develop collaborations, reinforce partnerships, and strengthen bonds with other organizations and individuals to advance our mission and values. 
• Develop creative, dynamic stories through multimedia, including reels, carousels, memes, trending video and audio, and more. 
• Monitor social media direct messages, feeds, and comments; respond to or triage questions or comments as needed in a timely manner. 
• Film and produce video for social media and other CNPS communications aligned to CNPS campaigns and strategic goals. 
• Produce regular analytics reports on social media engagement with analysis and recommendations. 
• Provide guidance and training on social media best practices to CNPS staff and chapter volunteers.  
• Research and develop strategies to incorporate emerging social media tools and new content platforms into an overall multi-channel communications plan. 
   

Website & Digital Asset Management (40%) 

• Responsible for CNPS multi-site WordPress account administration with CNPS website contractor. 
• Provide strategic input for website development, structure, and content management. 
• Serve as the liaison for CNPS Chapter websites, providing training and solutions for the WordPress platform. 
• Manage a change request ticket system, providing ongoing website updates as needed in collaboration with staff and contractors. 
• Lead and implement website improvement projects; guide high-level decisions regarding website functionality and digital assets. 
• Produce and contribute to website content as needed, with a focus on multimedia content. 
• Manage a digital asset management system for CNPS Public Affairs photos, graphics, and videos. 
• Source and catalog visual content from staff, volunteers, partners, and social networks, ensuring proper attribution and meta-data.  

 
Physical Requirements  
This job requires prolonged sitting and using a computer and mouse. It may require participation in field trips on uneven trails with variable grades. These requirements are representative, and reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.  
 
Location 
This is a full-time (40 hours/week) hybrid position open to residents of California. The role offers flexibility to work primarily from a home office, or the organization’s central office. Applicants should reside within approximately 100 miles of Sacramento to attend weekly in-person meetings.

Additional Information  

• Work hours are Monday through Friday from 8:00 AM to 5:00 PM. 
• Periodic travel to locations throughout California will be required. (Work travel is reimbursed.) 

What You’ll Get 

• Compensation: A starting annual salary between $76,876 - $82,845. Reflecting CNPS's commitment to competitive, fair, and transparent compensation, we publish the full potential starting pay ranges for new hires and do not negotiate hiring bonuses. 
  
• Performance Based Compensation Increases: Employees may receive up to a 3.8% performance-based annual rate increase. 
  
• Health Insurance: 100% coverage of employee premiums for health (Kaiser or Anthem), life, dental, and vision insurance. 
  
• Retirement Plan: 401(k) plan with up to 6% matching contributions, available immediately upon employment. 
  
• Flexible Spending Accounts: Options for a Flexible Spending Account (FSA), Health Savings Account (HSA), Dependent Care Account (DCA), and Transportation Savings Account (TSA). 
  
• Paid Leave: 13 holidays, 12 sick/wellness days, and 15 vacation days. 
  
• Parental Leave: 12 weeks of supplemental paid parental leave, after one year of employment. 
  
• Work-from-Home Support: CNPS-issued laptop, a $750 home office stipend, and a $60/month telework stipend. 
  
• Employee Assistance Program (EAP): Comprehensive support for employees and their families.  
  
• Professional Development: Annual budget of $500 and 32 hours for professional development opportunities. 
  
• Team Building: Attendance at semiannual staff team-building events. 
  
• Community: Complimentary CNPS Society membership. 
  
• Bragging Rights: "Superhero to the Planet" status for your contributions to conservation. 

Requirements

Who You Are 

• Digital Strategy & Content Experience: You bring at least 6 years of experience in digital storytelling, content creation, or related fields. You understand the strategic differences between popular social media platforms and how to tailor content for each. 
  
• Technical Proficiency: You are fluent in tools such as Adobe Creative Suite, WordPress, Canva, and social media scheduling platforms. You are an experienced user of Google Analytics, social media insights, and sentiment and social listening tools. You’re also comfortable using project management tools like Asana and Microsoft Project, and Planner. 
  
• Process Driver: You are proactive with a can-do attitude, a self-motivated problem solver, and excited to make a difference for the native plant mission. You’re an experienced digital media expert with a record of strong results. 
  
• Creative Storyteller: You have a strong visual and narrative sense, with the ability to craft compelling multimedia stories in fresh and effective ways using reels, carousels, memes, and short-form video. You also know how to translate complex concepts into engaging, accessible formats. 
  
• Strategic Communicator: You possess excellent written, visual, and verbal communication skills. You can adapt content for different formats and audiences, and you understand how to use analytics to inform strategy. 
  
• Project Leader: You have demonstrated experience managing complex digital projects tied to strategic initiatives, including websites and asset libraries. You’re highly organized, systems-oriented, with demonstrated experience working with social media editorial calendars and strategic plans. 
  
• Community & Reputation Manager: You have experience managing online communities and responding to public engagement in a timely, thoughtful manner. You understand the importance of tone, timing, and transparency. 
  
• Collaborative & Mission Driven: You’re a proactive team player who thrives delivering results in a fast-paced environment. You’re excited to contribute to CNPS’s mission and values, and you bring empathy and professionalism to your work with internal and external partners. 

 
Education 
A bachelor’s degree is required. Degrees in multimedia production, multimedia journalism, digital marketing, social media management, or other applicable areas of study are preferred. 
 
Nice to Have  
While CNPS recognizes that not every individual will exhibit all these characteristics, the successful candidate will possess at least one – and ideally more than one – of the following: 

• Expertise working in communications with a nonprofit or membership-based organization. 
• Experience managing budgets, developing and implementing policies, and working on cross-functional teams. 
• Fluency in Spanish or other languages widely spoken in California. 
• Familiarity with CNPS, California native plants, or plant communities.  
• Live within the greater Sacramento area with the ability to work in the central office as needed.